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Experts in audio-driven customer environments

Control, consistency, and cost-efficiency for professional environments — from one location to global rollout.

Experience, expertise & customer-centric audio solutions

Toneco is a Finnish audio and customer experience company formed from the merger of Mood Media Finland Oy and Audio Friends Oy (Audience First). With over 30 years of combined experience in audio production, background music, audio advertising, and customer experience solutions, we are one of the leading providers in our field.

Our long history in the industry gives us a broad perspective and deep expertise, enabling us to deliver modern, high-quality, and tailored audio solutions for a wide range of business environments. From background music and audio advertising to audio branding and full sensory experiences, we help create environments that engage customers and strengthen brand connections.

We are guided by a people-first, customer-first approach — working closely with our clients to produce solutions that deliver real value and improve experiences for end users. Our commitment to responsibility, quality, and professionalism is at the heart of everything we do.

Our mission

Our mission is simple yet powerful:
To enhance customer environments through thoughtful, expertly designed audio experiences that support business goals and leave a lasting impression.

We believe that sound — whether music, messaging, or immersive audio — plays a critical role in how people feel, make decisions, and remember experiences. We craft solutions that elevate that role, turning everyday spaces into memorable experiences.

Our values

We operate with a focus on:

  • Customer partnership

    We collaborate closely with each client to understand unique needs.

  • Expertise

    Decades of experience inform every recommendation and solution we deliver.

  • Quality

    We prioritize durable, effective audio experiences tailored to each environment.

  • Responsibility

    We strive to act ethically, sustainably, and professionally in all relationships.

Meet Our Team

We believe strong solutions come from strong people. Our team includes experienced professionals in sales, management, audio production, customer service, and technical support — all dedicated to helping you succeed. Contact us anytime to learn how we can support your business.

Sales & Partnerships

Toni Reunanen

Sales Director


+358 50 464 4218
toni.reunanen(at)toneco.com

Paavo Mölsä

CEO, Partner


+358 40 900 2826
paavo.molsa(at)toneco.com

Otto Linna

Business Director


+358 43 217 0275
otto.linna(at)toneco.com

Billing & Customer Service

Jeanette Weurlander

Administrative Manager & HR


+358 50 3399 376
jeanette.weurlander(at)toneco.com

Susanna Kokki

Customer Service Coordinator


+358 44 300 7140
susanna.kokki(at)toneco.com

Titta Kinnari

Sales and Marketing Coordinator


+358 50 479 7047
titta.kinnari(at)toneco.com

Anni Ryökäs

Financial Adminstration



anni.ryokas(at)toneco.com

Music & Advertising Production

Vesa Haaja

Advertising Producer & Head of Music


+358 44 300 8082
vesa.haaja(at)toneco.com

Matias Taivainen

Specialist, Background Music and Audio Solutions


+358 44 461 3304br> matias.taivainen(at)toneco.com

Technical Support & Maintenance

Simo Kukkamaa

IT Specialist


+358 40 765 1256
simo.kukkamaa(at)toneco.com

Jani Puotiniemi

IT and AI Specialist


+358 50 590 2660
jani.puotiniemi(at)toneco.com

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