A study conducted for R-kioski revealed that carefully curated background music can do more than set the mood. It enhanced the overall atmosphere, strengthened the sense of safety in everyday operations, and brought a positive lift to both customers’ and employees’ days. According to staff, the music also encouraged customers to linger longer while browsing the shelves and at the checkout.
Acoustic pop was selected as the background music style, creating a relaxed, welcoming, and approachable store environment. During peak hours, the soundscape adapted seamlessly: calmer, more even playlists were introduced to reduce the sense of rush and keep customer flow smooth and stress-free.
Thanks to Spottune speakers, the music remained clear and evenly distributed throughout the store. While background music often works subtly in the background, spontaneous customer reactions—“There’s music playing here!”—confirmed its successful role as a natural and memorable part of the in-store experience.
The experience was further enhanced with tactically placed audio advertising woven between music tracks. Delivered at a moderate frequency, the messages blended effortlessly into the soundscape, supporting sales and sparking interest without disrupting the shopping journey.
The results show that a well-designed audio environment can shape a store’s atmosphere in a subtle yet powerful way that feels natural, enhances the sense of safety, supports everyday moments, and leaves customers with a lasting positive impression.
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