At K-Market Aurinko in Naantali, the shopping experience is enhanced by pop music playing in the background, bringing a cheerful and light atmosphere to the store. Spottune speakers ensure that the music is delivered with high quality and balanced volume throughout the entire shop. Pre-scheduled announcements help guide customers, and during the Christmas season, festive greetings woven into the music add an extra touch of joy.
Store owner Anni Viitanen says she pays close attention to background music in different stores and notes how easily the energy of music influences her own mood. She describes background music as a significant part of overall comfort and customer experience.
“From the very beginning, it was important for us to create a pleasant atmosphere where everyone feels comfortable. A key part of this was introducing background music to bring life to the space—not only to support the staff during their workday, but also to create a positive feeling for customers during their shopping experience.”
According to Anni, background music has had a positive impact on both customers and staff:
“Customers have really made the store their own, and many feel it’s almost like their living room. We strongly believe music plays a role in that. Our staff has also been happy to have good music playing in the background instead of just the hum of equipment.”
Anni praises Toneco’s service and says the experience has been smooth from the very start:
“Working with Toneco has gone well from the first point of contact. The system was installed for us very quickly, and any occasional connection issues have been resolved efficiently. We’ve been very satisfied with the customer service—help has always been available. As a partner, Toneco is reliable, and I warmly recommend them!”
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