Experts in audio-driven customer environments
Control, consistency, and cost-efficiency for professional environments — from one location to global rollout.
Experience, expertise & customer-centric audio solutions
Toneco is a Finnish audio and customer experience company formed from the merger of Mood Media Finland Oy and Audio Friends Oy (Audience First). With over 30 years of combined experience in audio production, background music, audio advertising, and customer experience solutions, we are one of the leading providers in our field.
Our long history in the industry gives us a broad perspective and deep expertise, enabling us to deliver modern, high-quality, and tailored audio solutions for a wide range of business environments. From background music and audio advertising to audio branding and full sensory experiences, we help create environments that engage customers and strengthen brand connections.
We are guided by a people-first, customer-first approach — working closely with our clients to produce solutions that deliver real value and improve experiences for end users. Our commitment to responsibility, quality, and professionalism is at the heart of everything we do.
Our mission
Our mission is simple yet powerful:
To enhance customer environments through thoughtful, expertly designed audio experiences that support business goals and leave a lasting impression.
We believe that sound — whether music, messaging, or immersive audio — plays a critical role in how people feel, make decisions, and remember experiences. We craft solutions that elevate that role, turning everyday spaces into memorable experiences.
Our values
We operate with a focus on:
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Customer partnership
We collaborate closely with each client to understand unique needs.
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Expertise
Decades of experience inform every recommendation and solution we deliver.
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Quality
We prioritize durable, effective audio experiences tailored to each environment.
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Responsibility
We strive to act ethically, sustainably, and professionally in all relationships.
Meet Our Team
We believe strong solutions come from strong people. Our team includes experienced professionals in sales, management, audio production, customer service, and technical support — all dedicated to helping you succeed. Contact us anytime to learn how we can support your business.
Sales & Partnerships
Toni Reunanen
Sales Director
+358 50 464 4218
toni.reunanen(at)toneco.com
Paavo Mölsä
CEO, Partner
+358 40 900 2826
paavo.molsa(at)toneco.com
Otto Linna
Business Director
+358 43 217 0275
otto.linna(at)toneco.com
Billing & Customer Service
Jeanette Weurlander
Administrative Manager & HR
+358 50 3399 376
jeanette.weurlander(at)toneco.com
Susanna Kokki
Customer Service Coordinator
+358 44 300 7140
susanna.kokki(at)toneco.com
Titta Kinnari
Sales and Marketing Coordinator
+358 50 479 7047
titta.kinnari(at)toneco.com
Anni Ryökäs
Financial Adminstration
anni.ryokas(at)toneco.com
Music & Advertising Production
Vesa Haaja
Advertising Producer & Head of Music
+358 44 300 8082
vesa.haaja(at)toneco.com
Matias Taivainen
Specialist, Background Music and Audio Solutions
+358 44 461 3304br>
matias.taivainen(at)toneco.com
Technical Support & Maintenance
Simo Kukkamaa
IT Specialist
+358 40 765 1256
simo.kukkamaa(at)toneco.com
Jani Puotiniemi
IT and AI Specialist
+358 50 590 2660
jani.puotiniemi(at)toneco.com